What I Wish More Business Owners Understood Earlier

One thing I wish more business owners understood earlier…

Profit is important.

But profit alone does not determine what your business is worth.

I’ve seen:

  • Profitable companies struggle to sell.

  • Less-profitable companies command premium prices.

The difference almost always comes down to:

  -> How confident a buyer feels stepping into the business on Day 1

That confidence is built long before a sale:

  • In your financials

  • In your systems

  • In your risk profile

  • In how replaceable the owner is

We’re breaking this down—plain English, no fluff—in an upcoming LinkedIn webinar where we’ll walk through:

  • How buyers think

  • How value is really created

  • And what owners can do now to avoid unpleasant surprises later

If you’re building a business you might someday sell (even if that day feels far away), this is worth an hour of your time.

Save your seat here:

https://www.linkedin.com/events/7422089837874253824/

Matthew Willard
Matthew Willard
February 12, 2026

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