More Than You Ever Wanted on the M&A Bar Riddle

This is more than you asked for on the M&A bar riddle but..

Most of the answers landed in the same place—and that’s a good thing.


The company that sold for 2× more didn’t magically earn more profit.
It reduced risk and increased confidence for the buyer.

Here’s what that usually looks like in the real world:
• Predictable cash flow
• Clean, understandable financials
• Fewer surprises
• Less dependence on the owner
• A story the numbers actually support

That’s not accounting.
That’s business value engineering.

The problem?
Most owners don’t see the gap between how they run their business and how a buyer will
evaluate it until it’s too late.

That’s exactly what we’re covering in our upcoming LinkedIn webinar:
-> How buyers really value businesses—and what owners can do about it.

If you’ve ever wondered:
• “What is my business actually worth?”
• “What would a buyer flag as a risk?”
• “How do I turn profit into transferable value?”

This session is for you.
-> Register here: https://www.linkedin.com/events/7422089837874253824/

Matthew Willard
Matthew Willard
February 10, 2026

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