So maybe “Follow your passion” isn’t always the best advice, but passion is powerful.
So how do you build something you love without letting it turn on you?
A few simple guardrails:
Separate the art from the business.
Protect time where you create for joy — not customers.
Price like a professional.
Underpricing is the fastest way to resent what you once loved.
Build systems early.
Passion gets tired. Processes don’t.
Know your model.
Is this a lifestyle business? A growth company? A side income? Clarity reduces frustration.
Keep something just for you.
Not everything you love has to monetize.
Passion is fuel.
But sustainability keeps the engine running.
Have you found a way to protect your passion while building your business?
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