ThrivingAmid Turbulence: Use Scenario Planning to Enhance Corporate Value in anUncertain World

ThrivingAmid Turbulence: Use Scenario Planning to Enhance Corporate Value in anUncertain World

The world is volatile. Inflation, shifting consumer behaviors, supply chain bottlenecks, politics and geopolitical tensions have created a tumultuous business environment. Traditional planning methods—based on “best case, base case, worst case” forecasts—fall short. Why? Because they assume stability and linearity that no longer exist. The future demands that you not be unprepared for the unexpected.  This means a shift in thinking from traditional forecasting to scenario planning.

·     Traditional forecasting looks at expected outcomes.

·     Scenario planning prepares for unexpected ones.

Scenario planning goes beyond staticprojections. It forces business leaders to ask, “What if…?”—notonce, but continuously.

This approach is especially powerful for small and mid-sized companies, whooften lack the deep cash reserves or diversification of larger competitors. Bystress-testing assumptions, leaders can uncover hidden risks—and equallyimportant, hidden opportunities.

Staytuned while we flesh this topic out and show you ways to use it.  Contact us at mwillard@gw-legacy.com.  Serving Sioux Falls, Rapid City, Omaha,Fargo, Des Moines, and the Great Plains Region.  www.gw-legacy.com.

Matthew Willard
Matthew Willard
August 25, 2025